Meta now lets ads optimize for Instagram profile visits
A March 2026 Ads Manager update adds profile-visit and Page-visit optimization — a shift aimed at creators and DM-driven sellers rather than web stores.
Marketing News
Platform earnings, ad pricing, influencer budget shifts and agency margins, reported for people who plan spend rather than watch a share price.
Reuters finds Meta missing illegal financial ads in Britain weekly
An investigation published March 18, 2026 says Meta has kept failing to stop banned high-risk financial ads in the UK, despite earlier pledges.
Threads ads are now open to every advertiser worldwide
A month after Meta began showing ads to all Threads users, inventory is available to all advertisers — early tests suggest cheaper reach, with limits.
Meta's Q4 2025 ad revenue hit $58.1 billion as pricing climbed
Meta's fourth-quarter report shows ad impressions up 18 percent and average price per ad up 6 percent — a combination that keeps raising the cost of Instagram reach.
Meta's deprecated ad targeting options stop delivering on January 15
Ad sets still built on removed detailed targeting interests will stop running across Facebook and Instagram this week, and saved audiences need manual edits.