Threads ads are now open to every advertiser worldwide
A month after Meta began showing ads to all Threads users, inventory is available to all advertisers — early tests suggest cheaper reach, with limits.
Marketing News
Platform earnings, ad pricing, influencer budget shifts and agency margins, reported for people who plan spend rather than watch a share price.
Meta's Q4 2025 ad revenue hit $58.1 billion as pricing climbed
Meta's fourth-quarter report shows ad impressions up 18 percent and average price per ad up 6 percent — a combination that keeps raising the cost of Instagram reach.
Meta's deprecated ad targeting options stop delivering on January 15
Ad sets still built on removed detailed targeting interests will stop running across Facebook and Instagram this week, and saved audiences need manual edits.