Meta adds location fees of up to five percent for advertisers
From July 2026 Meta charges a surcharge of roughly 2-5 percent based on the country where an ad is delivered, raising costs for cross-border Instagram campaigns.
Marketing News
Platform earnings, ad pricing, influencer budget shifts and agency margins, reported for people who plan spend rather than watch a share price.
Meta's unified About This Ad menu reaches every ad
Since early June 2026, every Facebook and Instagram ad carries a standardized About This Ad menu, putting advertiser identity and targeting reasons one tap away.
Meta extends purchase-based custom audiences to 730 days
A May 2026 Ads Manager change lets purchase-based custom audiences keep members for two years, and existing audiences were extended automatically.
Meta's Q1 2026 ad revenue grew 33 percent as AI tools spread
First-quarter results reported April 29 show advertising revenue near $55 billion and AI ad tools doubling advertiser adoption — but capex worries spooked the market.
Meta now lets ads optimize for Instagram profile visits
A March 2026 Ads Manager update adds profile-visit and Page-visit optimization — a shift aimed at creators and DM-driven sellers rather than web stores.
Reuters finds Meta missing illegal financial ads in Britain weekly
An investigation published March 18, 2026 says Meta has kept failing to stop banned high-risk financial ads in the UK, despite earlier pledges.