Marketing News
Platform earnings, ad pricing, influencer budget shifts and agency margins, reported for people who plan spend rather than watch a share price.
Meta's Q2 ad revenue rose 27 percent, but guidance disappointed
Second-quarter advertising revenue reached $59.36 billion with impressions up 14 percent — yet a soft third-quarter outlook signals steadier, less explosive growth ahead.
Meta adds location fees of up to five percent for advertisers
From July 2026 Meta charges a surcharge of roughly 2-5 percent based on the country where an ad is delivered, raising costs for cross-border Instagram campaigns.
Meta's unified About This Ad menu reaches every ad
Since early June 2026, every Facebook and Instagram ad carries a standardized About This Ad menu, putting advertiser identity and targeting reasons one tap away.
Meta extends purchase-based custom audiences to 730 days
A May 2026 Ads Manager change lets purchase-based custom audiences keep members for two years, and existing audiences were extended automatically.
Meta's Q1 2026 ad revenue grew 33 percent as AI tools spread
First-quarter results reported April 29 show advertising revenue near $55 billion and AI ad tools doubling advertiser adoption — but capex worries spooked the market.