What DeAPlaneta's digital content hire means for channel strategy
A Spanish kids' entertainment company just hired one person to run FAST, AVoD, YouTube and social at once. That job design says a lot about where platform content is heading.
Live Instagram
Nail art market forecast to 2035: what the social commerce claim actually says
IndexBox projects 5.8% annual growth for nail art through 2035, with social commerce as a driver. The forecast is useful, but it rests on one firm's read of the category.
Social media marketing strategy: build one from scratch
A plain framework for audience research, channel choice and measurement, for creators and small teams starting from zero.
How to make a content machine that never runs dry
One idea, ten assets: the batching system busy creators use to stay ahead without burning out.
Content
Content calendars that survive real life
A publishing schedule is a tool, not a contract. Here is how to build one that bends when your week does.
How to edit Reels pacing so viewers watch to the end
Cut timing, pattern interrupts, and a simple pass for trimming dead frames.
What Instagram's Instants feature is, and how it works
A plain guide to the ephemeral photo feature Meta rolled out in May 2026, from who can see a photo to what happens after it disappears.
How to plan behind-the-scenes content that people actually watch
What to show in behind-the-scenes Instagram content: the four story-worthy layers of any working process, and how to capture them without staging or losing a day to filming.
Commerce
Social commerce explained: where buying actually happens
Discovery, trust, and checkout have to line up inside one app. Here is how that chain works, and where small sellers tend to lose it.
What Instagram's product tagging rules mean for your catalog
Tagging puts your products inside posts and Reels. The rules that govern it live in your catalog, and most rejections start there.
How Instagram checkout works — and where sellers lose buyers
A plain walkthrough of the native purchase flow, plus the friction points that make buyers quit before they pay.