Social commerce explained: where buying actually happens
Discovery, trust, and checkout have to line up inside one app. Here is how that chain works, and where small sellers tend to lose it.
Commerce
Selling through Instagram in detail: shop setup rules, affiliate commission structures, product tagging, checkout friction and privacy-safe tracking.
What Instagram's product tagging rules mean for your catalog
Tagging puts your products inside posts and Reels. The rules that govern it live in your catalog, and most rejections start there.
How Instagram checkout works — and where sellers lose buyers
A plain walkthrough of the native purchase flow, plus the friction points that make buyers quit before they pay.
What Instagram's shopping eligibility requirements mean for sellers
Product tagging on Instagram is not open to every account. Here is what the platform actually requires before a seller can tag products in posts and Reels.
How to handle buyer questions in Instagram DMs
Building a DM workflow for buyers: saved replies, response-time expectations, escalation rules, and the boundary-setting that keeps inboxes sane.
How live shopping events work on Instagram
What a live shopping event involves, what changed after Instagram retired live shopping in some markets, and how sellers run live selling events now.