Marketing News
Platform earnings, ad pricing, influencer budget shifts and agency margins, reported for people who plan spend rather than watch a share price.
How to disclose sponsored Instagram posts under FTC rules
A plain-language walkthrough of what the FTC's endorsement guides require creators, brands, and social media managers to disclose on Instagram posts, Stories, Reels, and live video.
How to read Instagram insights: views, reach and interactions
Meta's Q2 ad revenue rose 27 percent, but guidance disappointed
Second-quarter advertising revenue reached $59.36 billion with impressions up 14 percent — yet a soft third-quarter outlook signals steadier, less explosive growth ahead.
Meta adds location fees of up to five percent for advertisers
From July 2026 Meta charges a surcharge of roughly 2-5 percent based on the country where an ad is delivered, raising costs for cross-border Instagram campaigns.
Meta's unified About This Ad menu reaches every ad
Since early June 2026, every Facebook and Instagram ad carries a standardized About This Ad menu, putting advertiser identity and targeting reasons one tap away.