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Friday, September 4, 2026

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Jay Douglas

Jay Douglas reads brands and corporate communication with a clear question in mind: what is a company really trying to say? He tests platform distribution behavior, evaluates corporate impact programs, and covers the response playbook when things go wrong.

Senior Correspondent

Independent editorial contributor covering brand communication, platforms, corporate conduct and incident response.

Articles by Jay Douglas

Smartphone with dark screen beside an open notebook on a tidy desk

How to use Instagram's collaboration tools for small accounts

Jay Douglas

How Instagram broadcast channels work for creators

How Instagram broadcast channels work for creators

Jay Douglas

Infographic of numbered episode cards linked into a chain

Instagram's Series test groups Reels for binge watching. Creators take note

Jay Douglas

Infographic of one status bubble reaching many chat threads

How Instagram Notes work as a lightweight creator channel

Jay Douglas

Two friends scrolling phones together at a cafe terrace

How Instagram's Favorites and Following feeds work for creators

Jay Douglas

Studio close-up of a smartphone beside blank labeling tags

Instagram is testing AI creator labels, and volunteering matters

Jay Douglas

Two creators filming a product recommendation video in a studio

Meta's ShopTalk announcements put creators at the center of shopping

Jay Douglas

Two creators choosing Highlight cover designs on a phone

How to organize Instagram story Highlights that visitors actually use

Jay Douglas

Home studio corner with ring light and phone tripod, no people

How to use the Instagram Close Friends list as a creator

Jay Douglas

Smartphone on a desktop clamp mount in studio lighting for recording

Instagram's teleprompter arrives in the main camera. Here's who benefits

Jay Douglas

Smartphone with unread message badges on paper note cards

How to manage Instagram DM message requests without drowning

Jay Douglas

Ownership diagram of the TikTok US joint venture structure

TikTok's US joint venture deal is signed. Creators get certainty, with caveats

Jay Douglas