Threads passes 500 million users and ships community features
Meta announced on June 16, 2026 that Threads reached 500 million monthly users, adding a Communities hub and other features.
Creator News
Daily platform record: monetization program changes, payout rate shifts, feature launches, policy updates and outages, with the effect on income noted.
Instagram is testing AI creator labels, and volunteering matters
A profile-level AI creator label is in testing, letting accounts that regularly post AI content self-identify.
Affiliate links inside Reels: Instagram's Add Products option explained
Instagram confirmed in April 2026 that creators can attach affiliate links directly to Reels through a new Add Products step in publishing.
Meta's ShopTalk announcements put creators at the center of shopping
At ShopTalk 2026, Meta confirmed product tagging in Reels at scale, an affiliate expansion and AI-powered product discovery.
Meta is testing an AI shopping research tool, and creators are the supply side
Bloomberg reported on March 3, 2026 that Meta is building a product-research chatbot to rival ChatGPT and Gemini.
Instagram's teleprompter arrives in the main camera. Here's who benefits
The scrolling-script tool, previously limited to the Edits app, now works while recording directly inside Instagram.