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      <title>What Instagram Insights actually measures — and what it doesn&apos;t</title>
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      <description><![CDATA[Reach, accounts engaged, plays, saves — the help center's definitions, the common misreadings, and the four things the panel never tells you.]]></description>
      <pubDate>Fri, 28 Aug 2026 08:55:09 GMT</pubDate>
      <dc:creator>Colin Reyes</dc:creator>
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      <title>How to disclose sponsored Instagram posts under FTC rules</title>
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      <description><![CDATA[A plain-language walkthrough of what the FTC's endorsement guides require creators, brands, and social media managers to disclose on Instagram posts, Stories, Reels, and live video.]]></description>
      <pubDate>Wed, 12 Aug 2026 08:45:03 GMT</pubDate>
      <dc:creator>Colin Reyes</dc:creator>
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      <title>How to read Instagram insights: views, reach and interactions</title>
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      <description><![CDATA[Meta's own documentation defines views as a count of plays and displays, and reach as a count of unique accounts. Here is what each published metric means, which formats it covers, and what changed when impressions and plays were retired in 2025.]]></description>
      <pubDate>Mon, 10 Aug 2026 08:45:02 GMT</pubDate>
      <dc:creator>Colin Reyes</dc:creator>
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      <title>Meta&apos;s Q2 ad revenue rose 27 percent, but guidance disappointed</title>
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      <description><![CDATA[Meta Q2 2026: ad revenue of $59.36 billion, up 27 percent, impressions up 14 percent, but Q3 guidance fell short. What it means for ad budgets.]]></description>
      <pubDate>Wed, 05 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>Meta adds location fees of up to five percent for advertisers</title>
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      <description><![CDATA[Meta's July 2026 location fees add a 2-5 percent delivery-country surcharge on ads. How cross-border Instagram advertisers should reprice campaigns.]]></description>
      <pubDate>Tue, 14 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Malik Johnson</dc:creator>
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      <title>Meta&apos;s unified About This Ad menu reaches every ad</title>
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      <description><![CDATA[Since June 1, 2026 every Facebook and Instagram ad shows a unified About This Ad menu. What advertisers should verify before users do.]]></description>
      <pubDate>Sun, 21 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Malik Johnson</dc:creator>
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      <title>Meta extends purchase-based custom audiences to 730 days</title>
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      <description><![CDATA[Meta extended purchase-based custom audiences to 730 days in May 2026, auto-extending existing audiences. How to restructure Instagram retargeting.]]></description>
      <pubDate>Fri, 29 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Colin Reyes</dc:creator>
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      <title>Meta&apos;s Q1 2026 ad revenue grew 33 percent as AI tools spread</title>
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      <description><![CDATA[Meta Q1 2026: ad revenue near $55 billion, up 33 percent, as AI ad tools double adoption. What rising capex means for Instagram advertisers.]]></description>
      <pubDate>Wed, 06 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>Meta now lets ads optimize for Instagram profile visits</title>
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      <description><![CDATA[Meta's March 2026 update lets ads optimize for Instagram profile visits. Here is who should use it and how to prepare your profile as the landing page.]]></description>
      <pubDate>Tue, 14 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>Reuters finds Meta missing illegal financial ads in Britain weekly</title>
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      <description><![CDATA[Reuters found Meta failing to block illegal financial ads in Britain about 1,000 times a week. What tighter ad review means for marketers.]]></description>
      <pubDate>Sun, 22 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Colin Reyes</dc:creator>
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      <title>Threads ads are now open to every advertiser worldwide</title>
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      <description><![CDATA[Threads ads are now available to every advertiser worldwide via Meta's auction. How small brands can test the placement before CPMs rise.]]></description>
      <pubDate>Fri, 27 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>Meta&apos;s Q4 2025 ad revenue hit $58.1 billion as pricing climbed</title>
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      <description><![CDATA[Meta Q4 2025: ad revenue of $58.1 billion, impressions up 18 percent, price per ad up 6 percent. What it means for Instagram ad budgets in 2026.]]></description>
      <pubDate>Wed, 04 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Malik Johnson</dc:creator>
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      <title>Meta&apos;s deprecated ad targeting options stop delivering on January 15</title>
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      <description><![CDATA[Meta stops delivering ads using deprecated detailed targeting on January 15, 2026. Here is what marketers must edit in Ads Manager before the cutoff.]]></description>
      <pubDate>Tue, 13 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Colin Reyes</dc:creator>
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